Pulse HK

Social listening · Hong Kong grocery sector · 1 Oct 2026, 10:50 HKT

LIVE FEED

Negative mentions of "queue times" at Wellcome up 28% week-over-week, concentrated in Causeway Bay and Mong Kok stores.

10:22 HKT

PARKnSHOP app complaints trending on Facebook — 3rd spike this month, sentiment down 1.4 pts.

09:47 HKT

Market Place positive buzz +23% on ready-to-eat meals — potential campaign angle to monitor.

08:15 HKT

Brand comparison

Wellcome
Our brand
12.8k
mentions · 7d
+8.4%
Net sentiment62+3.1 pts
PARKnSHOP
12.0k
mentions · 7d
+5.2%
Net sentiment58-1.4 pts
Market Place
5.2k
mentions · 7d
+12.7%
Net sentiment71+4.6 pts
AEON
4.8k
mentions · 7d
-2.1%
Net sentiment55+0.8 pts
Fusion
4.0k
mentions · 7d
+3.9%
Net sentiment60+1.2 pts
U Select
2.5k
mentions · 7d
-4.8%
Net sentiment52-2.9 pts

Net sentiment trend

Top 3 brands · score 0–100

Share of voice

Wellcome31%
PARKnSHOP29%
Market Place13%
AEON12%
Fusion9%
U Select6%

Mentions by platform

Facebook17.4k+4.1%
Instagram9.9k+11.8%
X3.9k-2.3%
Threads5.1k+19.6%
Forums5.0k+1.2%

Trending topics

  • Mid-Autumn festival promotions

    Wellcome · 3.1k mentions

    +42%
  • Fresh produce quality

    Wellcome · 2.1k mentions

    +11%
  • yuu rewards points

    PARKnSHOP · 2.0k mentions

    +6%
  • Queue times at checkout

    Wellcome · 1.5k mentions

    +28%
  • Japanese snack fair

    AEON · 1.3k mentions

    +18%
  • Plastic bag charges

    PARKnSHOP · 1.2k mentions

    +9%
  • Ready-to-eat meals

    Market Place · 940 mentions

    +23%
  • Delivery app availability

    Fusion · 760 mentions

    -4%

Live mentions

Latest across all tracked brands
  • @hkfoodie_dailyInstagram · Wellcome
    Positive

    Wellcome's Mid-Autumn mooncake bundle is actually great value this year 🥮

    4822 min ago
  • Mong Kok Mums GroupFacebook · PARKnSHOP
    Negative

    PNS app crashed again during the flash sale… third time this month

    2159 min ago
  • @cauliflower_hkThreads · Wellcome
    Negative

    Queue at Wellcome Causeway Bay was 20 minutes at lunch. Need more self-checkouts.

    16714 min ago
  • @tastethis.hkInstagram · Market Place
    Positive

    The new ready-to-eat counter at Market Place Pacific Place is a weekday lifesaver

    39821 min ago
  • @deals_hkX · AEON
    Positive

    AEON Japanese snack fair starts today — 10% off with member card

    28933 min ago
  • LIHKG user #4821Forums · Wellcome
    Positive

    Anyone else notice Wellcome veg prices dropped this week? Cabbage finally reasonable

    9641 min ago
  • @expat_in_hkThreads · Fusion
    Neutral

    Fusion's international aisle keeps shrinking. Where did the British section go?

    7452 min ago
  • Tseung Kwan O CommunityFacebook · U Select
    Negative

    U Select frozen section half empty again on a Saturday evening

    1321 hr ago
  • @hkconsumerwatchX · Wellcome
    Positive

    Wellcome extending opening hours in 12 stores for the festival week — good move

    2011 hr ago